7 Facts Every Keynote Speaker should Know

January 29, 2015

To help you avoid falling into oblivion, here are seven facts that might help you become an effective keynote speaker.

1. Writing and delivering a speech are two different things.

Not all good speech writers can deliver a speech effectively while not all good keynote speakers can write their own speech clearly. There are gifted speakers, like Stephen Covey and Dr. Wayne Dyer, who can write a 300-page book about motivation but still be able to deliver that into a 10-minute speech. If you cannot do what they do, that does not make you less of a keynote speaker.

Continue to develop your writing skills; but in the meantime, have a professional speech writer write your piece with the main ideas coming from you of course.

2. Not all event organizers know who their audiences are.

You are commissioned to deliver a keynote speech but when you called the organizer to inquire about the expected audience, they couldn’t give you an answer. That is normal.

Keynote speakerSome events happen for the money or publicity without genuine concern for their audience. However, that is not your concern. Your concern is to deliver a good speech whether you know who your audiences are or not. Be diligent and take the initiative to profile possible attendees based on the venue, nearby communities and theme.

3. Blue is the color that catches the attention of an audience the most.

The color blue creates an impression that the one wearing it is credible, authoritative and smart. No wonder why many keynote speakers wear it.

Orange is another color that quickly grabs attention, but it is not exactly a popular choice for professional speakers as it looks less formal.

4. Three out of four people have speech anxiety.

Wait for a more surprising fact: Public speakers are not necessarily exempted.

Even the most experienced keynote speaker gets anxious sometimes, like whenever he sees his audience slowly drifting away to boredom. This also happens when you face an audience that you are not too familiar with. That is also normal.

Just be yourself. Plan some ways to redeem yourself and regain your audience’s attention like adding some jokes, anecdotes, activities, etc. Adding a variety in your speech will also help you calm down.

5. An audience looking at you does not always imply that he is listening.

There is no time to be complacent. If you see that everybody steadily looks at you as you speak, some of them are probably just too nice to show any disrespect. One secret to becoming an effective keynote speaker is by delivering a speech like you are always trying to win the audience. Be consistent without trying to impress.

6. Most people hate it when you call someone from the audience.

You should know better that being a keynote speaker in front of a crowd is not an easy thing. If you feel anxious sometimes, what more for someone who is no way prepared to be the center of attention. A person from the audience will stand up or ask a question at the right time if he feels like talking with the spotlight on him.

Unexpected pointing or calling is as horrifying for some people as a panel job interview.

7. No one really cares that much when you make a mistake on stage.

Stop being a paranoid. People who listen to you intently do not really notice your mistakes unless they are something serious like racial remarks and contradicting statements. Grammatical errors, forgotten words and unintentional pauses do not really make a difference in your speech. Instead of wallowing over nonsense matters, why not just focus on your delivery?


The Different Components of a Printed Circuit Board Assembly

January 28, 2015

The printed circuit board, which is also called as the printed wiring board or printed wiring card, is piece of electronic equipment, which physically connects two or more electronic components together to make it work. It is a part of an electronic device and is the one responsible in creating a circuit in order for the device to work.

A printed circuit board assembly (PCB assembly) is usually found in computers or laptops, in the form of the motherboard. A PCB assembly can also be found in other electronic devices like a television, calculator, tablet, mobile phone, and even on an electronic wristwatch.

The printed circuit board is used around the globe in assembling different electronic devices. It makes the electronic devices easier to manage. If the printed circuit board was not created, all the electronic components inside an electronic device will need to be secured together using a lot of cables to connect one electronic component to another electronic component.

PCB assemblyBefore the development of printed circuit boards, old electronic devices such as the old computers with vacuum tubes used this kind of set-up. Although it worked for most devices, the wires used, as the times goes by, experienced wear and tear, which directly affects the efficiency of the computer. Thanks to the development and production of printed circuit boards – the sizes of the computers reduced, like the ones most people are using today.

Steps in Making a PCB Assembly

In designing a printed circuit board, the designer or engineer would first select the materials to be used with it. The substrate or the base material is where the circuit is etched or engraved. The fibreglass is the most common material used for substrates. It is important to make sure that the board is made of an insulated substance. Once the design is finalized and the material to be used for the substrate is selected, the places where the components will go will be then punctured and prepared for the next steps.

Choosing the conductive material for the circuit is the next step. Copper is one of the most common materials used for circuit boards. Once the design is set on the board, then, the copper is etched onto it, connecting the holes that were created on the board. Each line created on the circuit board is carefully designed in order to make sure that the electronic components will meet in the circuit. Most printed circuit boards have patterns on both the top and bottom part of the board. However, for cheaper priced ones, the design is usually printed at the bottom part only.

Most printed circuit boards are commonly coloured as green. However, there are also some cases when they are coloured red. These colours are the soldermark of the printed circuit board. This soldermark protects the patterns that are printed onto the circuit board. It also protects the patterns from getting scratched or from touching each other, which may cause interruptions on the circuit board’s electronic circuits.

There are also some situations when solder jump exists: It is when the copper paths on the circuit board are shorted because two circuit paths (that should not go together) are placed together. The soldermark also prevents this solder jump from happening.

The silkscreen layer makes the placing of electronic components easier. Once all the electronic components are placed on the printed circuit board, a silkscreen layer will be placed. The silkscreen layer makes it easier to spot which component must be placed on a certain part of the board. These marks and codes are usually white in colour to make it easier for users to identify the green soldermark of the PCB assembly.

Printed circuit board offer exotic substrates such as Aluminum Core PCB’s, Nelco, Arlon, and many others.

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How to Choose Lanyards?

January 28, 2015

It is no secret that lanyards are very popular today. In fact, they are worn by people regardless of age, gender, or status. Everyone uses these accessories for a variety of purposes. You can actually see them nearly everywhere. They are available in stores that are both offline and offline. If you have the time, you can drive around and look for your ideal lanyard. However, if you are busy, you can simply go online and check out websites that offer these accessories.

LanyardsIf you want to get a lanyard, you should consider your budget, personal preference, and necessity. Find out how you intend to use it and for how long. If you are giving it away as a gift, you should also consider the needs and the preferences of the person you are giving it to. Lanyards are ideal to be given away to students, office staff, delivery personnel, drivers, and even executives.

There are actually different types of lanyards. It is important for you to learn about these, so you can easily identify which one you need to get. A promotional lanyard, for instance, is a type of lanyard that displays vital information such as the name and logo of your company. It is specifically designed to let other people know about the company. This way, the company will be promoted and more people will be interested in doing business with you.

A safety lanyard is a special kind of lanyard that is commonly worn by hospital staff. Unlike any other lanyard, it has a breakaway feature that protects the user. It also holds the ID or badge of the hospital staff. This kind of lanyard is usually customized and cannot easily be gotten elsewhere. Doctors, nurses, and other medical professionals are usually the only ones given this type of lanyard.

A fashion lanyard, on the other hand, is a type of lanyard that is made to improve an attire or outfit. You can wear it if you want to instantly revamp your look. You can wear a fashionable lanyard with beads to make your outfit more interesting. You can also choose a variety of materials, such as leather, to match the material or fabric of your clothing. Wearing a fashionable lanyard encourages employees to wear it on a regular basis and comply with the rules of the company with regard to wearing their ID’s at all times.

Moreover, it is important to take note that lanyards generally come in two varieties: braided and woven. Braided lanyard cords can either be flat or round. They are actually the most cost-effective options because they are designed to be sturdy and not prone to unraveling or breakage. So if you need to wear a lanyard twice a week or at social events, you should go for one that has a braided cord.

If you prefer something more high end, you should go for flat woven lanyard cords. They are very durable and can be worn on a daily basis. They can even withstand machine wash. You can wash your lanyard in the washing machine every week and not worry about the fibers rubbing up into fray or pills. They will not be snagged on rough surfaces either. Because they are wider, they are also more suitable to display logos and printed texts.

When choosing a lanyard, see to it that you do not just consider the style and the design. You should also consider the material. Lanyards are typically made of polyester, but you may also find them in bamboo fibers and other nature-friendly materials. You can also find them in leather and polyethylene terephthalate or PET, which is more easily biodegradable than regular polyester.


Fearing The Consequences of Bad SEO – Killing Your Sites Movement

January 19, 2015

When you set up a page, you don’t really have an insular way of getting a ton of traffic and it’s going to definitely showcase through the many different elements that you are going to have to pull in order to get any sort of leverage moving forward. If you are constantly fearing the world of marketing in the way that it’s coming through today, and how you are going to actually get people interested in what you’re doing, you’re going to have to do a lot to get through the current state of implementation. Focusing on the marketing aspects, you’re going to end up looking into search engine optimization at one point or another, everyone does.

SEOThe problem with SEO is not so much the process at which you have to work to improve your connection to the audiences that you’re trying to reach, but rather the main issue that you’re going to have to deal with in regards to the lackluster results that you may find are apparent up front. Millions of people are finding themselves dealing with a variety of issues that are going to isolate them from moving forward in the world of leveraging marketing and other collateral overall. If you want to build the right elements moving forward, you’re going to want to end up with a proper solution that will pay off dividends.

The proper solution is definitely going to be a slow moving process of implementation, and only then will you see anything good come through your site as part of a marketing solution for traffic. Remember, without good traffic pushing through your site, you are not going to end up going anywhere in terms of internet marketing as a whole. You’re going to want to look into a variety of different elements here and as you push forward, you’re going to gain marketing edge. The bigger picture though, is something that you should definitely find yourself chasing and focusing on in the world of marketing and collateral.

Even though you may find yourself focusing on SEO, you could run into things that are going to kill your page overall. If you find yourself ending up losing market share because you aren’t able to keep up with the changes that are necessary moving forward, you are going to end up finding a few things to be true, and that’s ending up with the consequences of bad optimization.

Hiring or DIY

The first thing that you may want to look at is whether or not you’re going to hire someone to help you build the right company moving forward. Some people will say that this is a good thing, and others are going to complain about it. You’ll find that the process is definitely difficult to manage and something that shouldn’t take you a lot of time or effort. However, it may be overwhelming and cause you a deal of issues that aren’t easy to handle at all. Hiring someone is a good thing, but not if it’s going to cost you overall.

The DIY issue comes in terms of expertise and time management. Not everyone has enough time to cycle through the right arenas here and therefore you will need to look into a variety of different issues that are going to end up dealing with a variety of different issues overall. Focusing on the right elements of marketing will be something that is definitely a good thing, but you may find that the long term weight of DIY is hard to manage, and that is not going to change.

The Bigger Picture

Let’s assume that you go into the world of marketing and you do not push through the right components, leaving yourself wide open to end up marketing within the wrong areas overall. If you end up losing focus, you could end up with leverage that is not going to allow you to gain any sort of forward momentum. It takes time to build the right elements, and that’s something that is definitely worth exploring. You will need to look at the bigger picture in terms of SEO, and it’s usually a slow moving, methodical solution that is going to cause you to lose focus overall.

Unless you’re an expert at marketing collateral, you are going to end up losing out on the future of your marketing, and that’s something that you can’t really comply with in relative ease. You’re going to find yourself hanging on by a proverbial thread if you end up cycling through the wrong elements, and that’s evidenced through a lot of issues overall. Marketing is something that takes time, and something that will need a great deal of push in order to gain leverage.

At the end of the day, the consequences that you will face in regards to bad SEO campaigns is that of delisting and perhaps penalties within search engines. When you’re penalized, you are going to end up dropping out of the placements and rankings that you are in, which is not a good thing overall at all. It’s going to be hard to get back into the good graces of any search engine after the fact, which is why you shouldn’t rely on parlor tricks for SEO.