For the millions of people that want to gain market share for their websites, you’ll need to work in a variety of different areas to gain traction. You will not be able to move forward without working on several different things. In fact, if you think that search engine optimization is one solution that you need to work on alone, you will be sorely disappointed. Unfortunately, there is no “one” way to win this battle for attention. Yes, there are some people that can make it happen with a formula, but there are a lot of others that work on other aspects in order to gain market share. If you want to isolate a way to get moving forward, then you will at least want to look at the following 3 things that you can do to help your optimization cause flourish. The following is just the beginning too, as you could definitely benefit from outside influences of seo, so consider this as a starting point in some cases.
Today, eBook creation is huge. Millions of writers that have previously had no way of getting their information out have found incredible methods to move forward with. If you want to gain a lot of influence and you want to work within the realm of seo, then you have to work on one of these sooner or later. There are 2 things that you can do with an electronic book that you publish on your own, and they are as follows:
Give it Away – You could give away your book to as many people as you can, even using other bloggers to help you give it away. This can be in exchange for email information or you could just be generous. The key here is not to giveaway content, as much as it is to gain leverage in terms of seo for your site. When your offer is plastered across a lot of different arenas, you get traffic and backlinks. Even if the book isn’t all that great, or long, you could still get some leverage in search engines as offering a free book on any given topic.
Charge People – Another thing you could do with your book is the counter balance of giving it away. You could charge people a nominal fee and hope that they follow the information and links to your site moving forward. This doesn’t have to be an expensive thing, and getting more books out there, will help your image and your site rank higher. You may even see a huge increase in traffic, if it is on a subject that a lot of people are trying to get into.
Interviewing Other People on SEO
There’s a lot of people that want to talk about search engine optimization. Find them, and get them to talk to you about their work and recommendations. You may have to give them a link from your site to their work, but that means that you will also gain a reciprocal link and traffic from people that are looking for information about them. It’s very much like interviewing a celebrity or band, you’ll gain traffic by proxy.
If you have a microphone, you have an opportunity to join the masses that are podcasting. This doesn’t have to be an intense option, it could be a frank discussion on internet marketing, or just about anything you want to speak about. No matter what the subject is, you will find that the constant updates and commentary you provide will leverage good seo standings over time. The more you podcast, and the more listeners you get, the more mentions you’ll have and eventually you will receive a good flow of traffic.